A male model taking part in Sao Paulo’s Fashion Week has died after becoming ill and falling on the catwalk.

A statement from organisers said Tales Soares took ill on Saturday while modelling clothes for fashion brand Ocksa.

A medical team attended to him on the catwalk and Mr Soares was taken to a hospital, where he was pronounced dead. The cause of death is not known.

A newspaper reported that Mr Soares tripped on his shoelace and fell. According to the paper, people in the crowd initially thought his fall was part of a performance.

A photo showed the model lying face down on the catwalk while paramedics treated him. The paper reported he was 26 years old.

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