Wednesday, 19 Jun 2024

You now have to press a 'buzz for booze' button to get alcohol in this Morrisons

Alcohol is now locked away and not as easy to get hold of in one particular branch of Morrisons.

Spirits are now shut away behind a glass door and customers have to ‘buzz for booze’ after making their selection.

A shop assistant will then arrive to unlock the door for them.

The new system has been introduced in recent months, presumably as a deterrent against theft, at Birmingham’s Hagley Road store in Five Ways.

Kurtis Roberts, 50, spotted customers waiting to be served their alcohol on Wednesday.

The Ladywood resident said: ‘It’s a shame Morrisons has to resort to this, but with the cost of living crisis I suppose that theft is on the increase.

‘I was actually in the same aisle on the opposite side picking up a couple of bottles of coke, when the assistant asked if she could help me with my alcohol purchase.


‘Another guy responded by saying that it was him that pressed the button and another guy said that he was also waiting.’

Another wrote on Facebook in February: ‘I tried to buy some booze from Morrisons (Hagley Road) and they now have their liquor encased under lock and key.

‘You now need to press the big buzzer for an authorised assistant to open up and give you booze. Which is all recorded.

‘The manager told me this is their last resort or they will stop stocking spirits altogether.’

Metro has contacted Morrisons for comment.

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