Monday, 25 Nov 2024

Walk this way! Kate Middleton inspiring image-obsessed millennials to shun ‘fast fashion’

Kate Middleton’s dress was ‘powerful’ message says expert

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Both the Duchess of Cambridge and Camilla, the Duchess of Cornwall, wore eco-friendly outfits to attend the UN’s COP26 climate change summit in Glasgow last month. The future Queen donned a vest by Ganni made from recycled polyester and her old pair of See by Chloe boots — the ninth time she has worn the hiking boots.

This appearance came shortly after the mother-of-three stunned at Prince William’s Earthshot Prize in London.

Kate appeared on the red carpet wearing a pastel-coloured Alexander McQueen gown she wore in Los Angeles at the BAFTAs about 10 years ago.

Such a move would have been questioned in the recent past, but the Duchess was commended for leading the way in sustainable fashion.

And giving such a huge platform to this will only encourage others to shun “fast fashion”, according to CODOGIRL founder Yulia Omelich.

She has run the firm – which specialises in the resale and refashioning of designer garments and accessories – with her husband Andrey for the past decade.

She said: “Fashion is one of the world’s topmost polluting industries, accounting for 10 percent of the global carbon footprint.

“For perspective, global aviation accounts for just two percent.

“Did you know that to make one pair of jeans and one t-shirt uses 5,000 litres of water – enough for one person to drink for seven years.

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“Every time a new clothing item is made, resources are wasted and old clothes are dumped into landfills.

“About 11 million tons of American textile waste is sent to the landfill per year with synthetics taking hundreds of years to decompose.

“Clothing can be sustainable if its lifespan is extended. It can be achieved by reusing, recycling, reselling or refashioning existing garments into ‘new’ fashion.

“The goal is to curb the demand for fast fashion, which will force the supply to shrink.

“That’s why Kate’s appearance at the Earthshot Awards was so powerful. She looked amazing and raised awareness about an important issue.

“There has been a perception in the fashion industry for a long time that everything must be new and wearing the same clothes again is old and boring.

“Kate showed that isn’t true and to have such a high profile member of the Royal Family back it gives the movement real weight.

“It was in its infancy before but her support has given it a huge boost.”

Mrs Omelich, who lives in Greenwich, Connecticut, believes women should take a “Wall Street portfolio approach” to their wardrobes.

Discounts of up to 70 percent can be found on recycled designer items and as they are second-hand the carbon footprint remains the same, she explained.

She said: “Luxury fashion, if acquired right, can be an investment and there are ways to own it while being smart with your money and caring for the environment at the same time.”

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