‘Waitrose effect’ can increase house prices reveals estate agent

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In a statement the upmarket supermarket confirmed it will stop selling magazines with free plastic toys because they have a short lifespan and cannot easily be recycled. The move has received mixed reactions on social media, with one critic saying they are “banning fun”.

Marija Rompani, partner and director of sustainability and ethics at Waitrose, said: “While we know these magazines are popular with children, some of the unnecessary plastic attached to them has become really excessive.

“Many in the younger generation really care about the planet and are the ones inheriting the problem of plastic pollution.

“We urge publishers to find alternatives, and other retailers to follow our lead in ending the pointless plastic that comes with children’s magazines.”

Waitrose said the decision to stop selling magazines with free plastic toys was inspired by a 10-year-old from Gwynedd.

Skye is campaigning to stop plastic toys being included in children’s magazines amid concerns they were “cheap plastic rubbish” and ending up in landfill. 

Plastic pollution is a contributor to climate change.

Waitrose is not the only supermarket taking steps to be more environmentally friendly. 

Last year, major supermarkets and retailers including Waitrose, Morrisons and John Lewis confirmed they would no longer be using glitter in their own-brand Christmas products. 

READ MORE Asda to make huge change to all fruit and veg aisles

And two years ago, Burger King removed plastic toys from children’s meals after two sisters started a petition.

Waitrose is believed to have written to magazine distributors giving them eight weeks’ notice of the policy, asking for alternatives to plastic toys and warning that they will not sell copies which contain the disposable items.

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