BBC are ‘brilliant at wasting money’ says James Max

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TalkRADIO host James Max criticised the BBC for reportedly “spending thousands” of taxpayers money on a new logo – which looks nearly identical to the previous one. The visibly furious radio host said that the BBC “are absolutely brilliant at wasting money”. He also criticised the money used on the logo “at a time when they stopped giving free TV licences to the over-75s because they couldn’t afford it”.

Earlier this week, the BBC launched a “modernising” makeover of its logos across the board.

As well as the BBC logo, the News and Weather have also been given new symbols.

BBC Sounds, iPlayer, BBC Sport and BBC Bitesize now all have similar icons in various colours.

However, the BBC has refused to say how much the new logo designs cost, citing commercial confidentiality.

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Mr Max said: “This is going to be a very, very expensive project.

“Just at a time when they stopped giving free TV licences to the over-75s because they couldn’t afford it.

“Just at the time when they are cutting various bits of output, and at a time when they seem not to be able to have any direction in what they are doing.

“When are they going to learn that content is king? That how you wrap it up doesn’t matter?”

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Rebecca Ryan from Defund the BBC echoed this, saying: “To say it’s commercially confidential is outrageous given who pays for it.

“It’s pouring taxpayers’ money away. We are the BBC’s bosses.”

The redesign sees the three blocks incorporating the letters BBC slightly wider apart.

The logo also now features the corporation’s own Reith font.

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The BBC’s chief customer officer Kerris Bright explained the changes: “As we update our digital services, it makes sense to modernise how we present them too.

“Updated, recognisable colours, logos and graphics will identify each service and help improve navigation between them.”

GMB host Richard Madeley tore into the new logo earlier this week on the ITV morning programme, saying: “Can you imagine a designer going to the BBC exec and saying, ‘I think you’ll like this’ and them going, ‘oh my God, that was worth half a million’.

“Didn’t anyone look at someone else in the room and say ‘they’re going to laugh at us?'”

Express.co.uk has contacted the BBC for comment. 

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