The coastal town of Cromer is the perfect location for a seaside holiday with a wide sandy beach, charming streets and a historic pier drawing in tourists.

The town is located on the north coast of Norfolk and is just 23 miles north of Norwich. It was traditionally a fishing town, famed for the Cromer crab, before developing into a tourist hotspot in the Victorian era.

The town has attracted famous holidaymakers including the future King Edward VII, Oscar Wilde and Winston Churchill. 

Visitors today head to the beach for watersports and crabbing as well as the scenic coastal walks and quaint streets with shops selling local produce, homeware, fashion and traditional seaside gifts.

The Grade II-listed pier remains to be a major draw standing 151 metres out to sea. The Pavilion Theatre hosts the UK’s only remaining end-of-the-pier variety show while its lifeboat house marked its centenary in July.

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The 122-year-old pier was awarded as runner-up in the National Piers Society’s annual Year of the Pier Award 2023, having previously won the title twice, most recently in 2015.

The feedback described Cromer’s Pier as a  “firm favourite” among society members but it missed out to Southend Pier. 

National Piers Society spokesperson said: “We applaud the continuing investment to ensure the long-term future of this cherished Norfolk pier.”

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Cromer Pier’s sales and marketing manager Deb Lewis told Eastern Daily Press: “I think the National Pier Society like to see the piers coming up with diverse, interesting, eclectic ways of using the space in terms of business, which I think is why we’ve come second because we’re always trying to evolve.

“They like to see that piers are in good hands in terms of taking them forward into the future – bringing diversity and coming up with new ideas.”

She added: “We’re very fortunate to have continued investment from North Norfolk District Council into the pier’s future, which enables us to plan ahead into what we want to achieve here and bring to the people of Cromer and surrounding areas.”

There has been a jetty in Cromer since 1391 with the current pier constructed in 1901, demonstrating spectacular Victorian architecture, with the structure withstanding stormy weather conditions and tidal surges. 

In the last year, North Norfolk District Council has invested £1.2million to improve the structural integrity and future-proof it.

Cromer continues to be popular with modern-day holidaymakers and is easily accessible by car with plenty of parking available. It is also well-served by public transport with regular trains and buses.

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