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Concerned residents have taken to social media to share snaps of thick black smoke coming from The Mumbles.

Seven fire engines are reportedly on the scene tackling the huge blaze. Local shops, including a cafe, have been evacuated.

Catherine Thomas wrote on Twitter: “Massive fire at Mumbles pier. At least seven fire engines on scene. Looks like the amusement and nightclub.”

The source of the fire has been confirmed to be the old Cinderella’s nightclub by the Coastguard.

They added that people should avoid the area and to not climb the nearby hill on Bracelet Bay.

They said: “For those in the Limeslade (area) it would be beneficial to close doors and windows while the fire at the back of the pier (Cinderella’s) is extinguished due to the smoke and fumes in the area,” 

In a statement, Mumbles Pier added: “Due to unforeseen circumstances, the site will be closed from now until further notice. Sorry for any inconvenience caused.”

Mid and West Wales Fire and Rescue Service said they were called to the scene at 11.09am.

Crews from Morriston, Tumble, Swansea Central, Port Talbot, Neath, Carmarthen and Cardigan are all helping.

A statement said: “Incident is currently ongoing and crews are still on scene.”

South Wales Police said they were called at 11.30am to a fire at the pier.

A spokesman said: “Local road closures have been put in place and the public is advised to avoid the area while the fire is being tackled.”

Video footage shows multiple people moving in the opposite direction of the pier. 

Louise Cole posted on Twitter: “Evacuated from the pier Cafe due to a fire.” 

Ashley Crowden added: “Smoke can be seen for miles as a building near Mumbles Pier is on fire.”

And Rhys Williams commented: “Seems to be quite a fire down Mumbles. Lots of fire engines heard going past.”

The Mumbles area of Swansea and pier are popular visitor attractions.

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