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Prince Harry unveils major new project as he teams up with Google in huge deal

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Travalyst, the global sustainable travel project launched by Prince Harry in 2019, has just gained a new major ally. As announced this week, Google has joined as partner the coalition led by the Duke of Sussex. 

Travalyst’s mission is to identify and bring about systemic changes needed to make sustainable tourism and travel more mainstream.

In order to do so, the non-profit organisation convenes with key players in the travel industry.

Its partnership with Google, the organisation’s CEO said, will help people make more informed choices about sustainable travel.

Sally Davey, the CEO of Travalyst, said: “The Travalyst Coalition strives to leverage its collective reach and help drive mass adoption of sustainability standards. 

“We’re excited to continue this endeavour with Google as a member of the Travalyst Coalition, delivering on this unique opportunity to build positive, transformative change in travel.

“The Google travel team has committed globally to helping consumers make more sustainable travel choices, and their approach aligns strongly with Travalyst’s collaboration principles”.

Prince Harry has spearheaded this initiative, founded by travel giant companies Booking.com, Skyscanner, Trip.com Group, Tripadvisor as well as financial services corporation Visa.

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