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Prince Harry, 35, said that he and his wife, Meghan Markle, have spent the past few weeks calling business leaders and marketing executives on the issue. The Duke of Sussex spoke to US civil rights leader Rashad Robinson about the Colour of Change initiative. Harry insisted it takes “every single person on the planet” to end racism.

In the video posted to Instagram, Mr Robinson said: “Part of this work, part of this moment that we’re in, is that making sure from analysis to action that we drive action toward structural and systemic change. Changing the rules that have held people back.”

Harry said: “You say this so beautifully Rashard, and it’s so true.

“There’s so much that has happened for so long and once those problems exist, charity is crucial in so many ways but it can’t fix the problem.

“The problems already exist and are too big. As I’ve said to you before, it’s like bringing a bucket of water to a forest fire.

“We have to go to the root of the problem, the source of the problem, and actually fix it there.

“As we’ve discussed before, it is going to take every single one of us, this is not just down to the black community, it’s going to take every single person on the planet right now.”

Harry also wrote an opinion piece for US business magazine Fast Company headlined “Social media is dividing us. Together, we can redesign it”.

He said: “Companies like yours have the chance to reconsider your role in funding and supporting online platforms that have contributed to, stoked, and created the conditions for a crisis of hate, a crisis of health, and a crisis of truth.”

The Prince called for online communities to be “defined more by compassion than hate; by truth instead of misinformation; by equity and inclusiveness instead of injustice and fearmongering; by free, rather than weaponised, speech.”

The piece urged companies to use their advertising dollars “to demand change from the very places that give a safe haven and vehicle of propagation to hate and division.”

More to follow…

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