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The videos of funeral director Eileen Hollis, where she shares the secrets of working with corpses, amass thousands of views on TikTok. One, about beauty routines for the dead, reached over 720 thousand likes. The biggest outcome – that Glossier is her go-to brand for the deceased.

With more than nine million likes on TikTok, she entertains and informs posting a varied range of videos on what it’s really like to work in a funeral home.

She granted Glossier a debut in the world of the dead, so the brand didn’t miss the chance to get involved with the beauty-fanatic community.

Many of the products that can be found in Eileen’s makeup drawer are popular among living people too – beauty blenders and lipstick of different colours: a striking black or more discrete red.

When Glossier joined the conversation in response to one of her videos, Ellen replied: “Well hi there Glossier. Yes, it’s true, Glossier is in the funeral home, and that’s just because I’m obsessed.”

“So basically, this is where my almost empty products go to retire – life after death you know?

“My first holy grail is this lash lift because of the brush. It just grabs and separates the lashes so well; and then there’s boy brow, it’s an absolute must, everyone gets this in the afterlife.”

In the TikTok video, Eileen can be seen using popular makeup brands as well as professional mortuary products that are well known in posthumous cosmetics, which are thicker than what we’re accustomed to using.

To get the perfect foundation for the dead body she’s working with, she uses a makeup palette, mixing different shades until getting the right tone. She then applies this with a beauty blender.

“I prefer a beauty blender over an airbrush,” she says. “Airbrushing is great for extreme traumatic cases, but if you naturally passed away we don’t really need all of that coverage.”

People on TikTok loved her makeup tutorial.

One user commented: “So blessed to be using the same mascara as dead bodies.”

Some appear not to have realised it was about and for the dead until the very end, with one user saying: “Not me freaking about germs then realising it’s going on dead people.”

Eileen answered some questions from fellow curious TikTokers: “Do all men wear mascara?” someone asked.

It turns out a small amount of mascara is applied on dead men’s eyelashes to brush them out, in addition to some gold highlighter. 

Some of her other videos touch on different areas of her job as a mortician, including ASMR.

ASMR stands for Autonomous Sensory Meridian Response, which is described as a tingling sensation that moves down the back of the neck and the upper spine.

ASMR videos have recently taken TikTok and YouTube by storm, as it is said it helps people with anxiety and insomnia.

With Eileen’s following growing by the day, we look forward to learning more about corpse makeup looks.

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