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Morrisons has been blasted by shoppers after they noticed coffee is being sold for up to £9 a jar in some stores.

Angela Howells-Owen posted a message on a Facebook group after being charged the figure at her local Morrison’s. She saw the receipt before she left the shop, got a refund and bought the same 190g jar of Nescafe Gold Alta Rica at Home Bargains instead – at a cheaper price.

Writing on the Extreme Couponing and Bargains website, Angela Howells-Owen said: “Popped into Morrisons yesterday to pick some coffee up (Alta Rica) got to the till and it scanned at £9. I obviously queried it and they said it was correct! Got a refund and went to Home Bargains. Just sharing in case anybody else buys it as part of a big shop, I don’t always check.”

Manchester Evening News checked the Morrisons website, and a 190g jar of Nescafe Gold Alta Rica is showing as £9. By comparison, it is £5.50 at ASDA, Tesco, Sainsbury’s, Ocado and Waitrose – according to online price comparison site trolley.co.uk.

Replying to Angela’s post, one shopper said: “Does anyone else think Morrisons has put prices up a lot?”

Another posted: “Try B&M as well they can have coffee cheaper in there. I got a large jar of Nescafe Decaff last week for £3.69 compared to double the price in the supermarkets.”

A third stated: “Morrisons are starting to take the p*** with their prices on just about everything. And I’m not talking about 5/10p. Sometimes it is quite a bit extra. It soon mounts up if you’re purchasing quite a few items. My dog’s food has gone up 60p in a couple of weeks, a Morrison’s loaf from 45-89p. Then had the cheek to put it on offer at 85p. Although it’s my closest, I’m going to start shopping elsewhere.”

A spokesman for Morrison’s said: “This is an unprecedented period of inflation and we are doing everything we can to keep prices down for our customers, including growing our entry range ‘Savers’, offering free meals for children in our cafes and investing in our My Morrisons loyalty scheme. We believe we are competitive across the store with good standards, pricing and availability.”

Earlier this week Morrisons found itself in hot water with shoppers over the eye-watering amount it was charging for large pumpkins. Shoppers spotted pumpkins being sold for £8.99 in the supermarket, and were aghast.

A spokesperson for Morrisons said: “Our giant pumpkins are a larger alternative to our standard large pumpkin and remain a popular choice for customers. However we do offer a range of cheaper alternatives to suit, with our munchkin pumpkin costing as little as 59p and our large pumpkin at just £1.99.”

On the flip side, Morrisons has teamed up with Heinz to help people the most in need this winter. People who ask for ‘Henry’ in Morrisons cafes during half term will be given a hot meal completely free of charge.

Jojo De Noronha, Northern Europe president for Heinz, said: “October marks the birthday of a very special member of the Heinz family, our founder Henry J. Heinz. Henry brought comfort and goodness to others, not just through his food but his actions. We want to honour his good heart and kind spirit by doing what he did best, helping feed people in times of need – and that’s why we’re launching ‘ask for Henry’ with our partner Morrisons on 26th October.

“We believe everyone deserves the goodness, comfort and warmth a can of Heinz Beanz can bring, and whilst we know it doesn’t fix the problem, we hope our ‘ask for Henry’ initiative can be of some help at this difficult time for many, particularly over half term.”

Sian Whittle, category director of Morrisons Cafés, said: “We know that our customers are under real financial pressure at the moment and are therefore pleased to be partnering with Heinz on its ‘ask for Henry’ initiative to offer customers a free jacket potato topped with Beanz.”

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