A multi-millionaire property investor shuns designer labels for Sports Direct gear and has his wife dress him every day, even relying on her to pack his holiday suitcase.

Samuel Leeds admits to having zero interest in wearing pricey threads as he says he can’t tell the difference between a top that’s £12 and one that’s £1,000 and ‘isn’t trying to impress anybody’.

The 32-year-old wears clothing, including his beloved polo shirts, from high street retailers including Next and Sports Direct.

Conceding that property investor wife Amanda Leeds, 31, is ‘extremely fashionable’ and that it’s ‘easier’ for her to choose rather than change what he plumps for, Samuel wears what’s laid out for him each day.

Mr Leeds, who was brought up on a Walsall council estate, even jokes he doesn’t tie his own shoelaces, but only because he opts for shoes without laces to save time.

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The dad-of-three refuses to fill up his car with fuel, do dishes or take out bins as he sees the mundane chores as a ‘distraction’ from making more cash.

Instead he has a PA, cleaner and a full-time live-in nanny to ensure he is free to tend to his business needs, which is evidently working as says he’s set to make a whopping £12million this year.

Mr Leeds, from Beaconsfield, Buckinghamshire, said: “My wife decides what I wear and eat. I’ll wake up in the morning, have a shower and then when I go to get dressed whatever I’m wearing that day will be put out for me.

“It’s usually a similar kind of stuff, I like standard polo shirts, it just means I don’t think about it. My wife’s extremely fashionable, she always looks great, she has a better eye than I have.

“It’s easier for her, rather than for her to tell me ‘you can’t wear that and that, go get changed’ she just sorts my clothes out. I’m just resigned to it.

“If I’m going on holiday my wife will pack a small suitcase with some very basic clothes and toiletries but I don’t look in the suitcase to check it’s all good. I’ve never opened my suitcase and thought ‘I don’t want to wear this’ I just wear whatever’s there.”

“Then my food is the same story, I just eat what I’m given. The clothes I wear are generally from Next and Sports Direct, I just don’t spend money on clothes.

“I don’t even tie my own shoelaces, I don’t get someone to do it for me, I just don’t wear shoelaces.”

Mr Leeds added: “I can’t tell the difference between a top that’s £12 and a top that’s £1,000 so if I can’t tell the difference I can’t justify spending the money on it.

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Mr Leeds, who’s dad to a five-year-old, four-year-old and two-year-old, said that although he spends money on his kids with private education and holidays, he wants to make sure they don’t grow up spoiled.

The entrepreneur recently sparked fierce debate online after sharing videos of him and his wife flying in first class while leaving the children with their nanny in coach.

He said: “The eldest are in private school, my two-year-old’s not in school yet. I don’t really tend to take them on flights. When we go away we normally leave them, but if we do take them we’ve never taken them in first class.

“This is for many reasons. One, it’s a complete waste of money, they don’t know the difference.

“Number two, I’m sensitive to people flying first class because a lot of people flying first have business meetings the next day and they’ve paid a lot of money on the ticket because they need to sleep. To have kids there is not sensitive.

“I don’t think it’s a bad thing for kids to understand what the real world looks like and not be constantly spoiled surrounded by luxury, mansions and first class.”

“They need to see what normality’s like otherwise they’ll have a hard shock when they leave school at 18.”

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