Meghan Markle told new PR company she wanted to ‘break the internet’ in secret talks
The Duchess of Sussex is said to have made the bold statement during a meeting with Hollywood PR company Sunshine Sachs, who worked on the release of her September issue of Vogue. The source added that it was “quite shocking” for a royal to say and made her “sound like a celebrity”.
The insider told The Sun: “Meghan is creating a team that is not bogged down by the traditions and regulations of the palace to work for her and Harry on passion projects.
“She had been seeking advice from the PR company Sunshine Sachs privately for weeks but decided to officially hire them for the launch of her Vogue Magazine guest edit.
“Even though it was the UK version of the magazine, she wanted maximum coverage in America, which is the country she really cares about in terms of the media.
“She was incredibly hands-on with the strategy and in one meeting told the staff: ‘I want to break the internet.’
“It was an honest thing to say but still quite shocking for a royal to express it that way.
“It made her sound like a celebrity wanting to publicise a new album or movie.
“I mean, in reality, she is a celebrity. She’s very familiar with magazines and social media and PR — she prides herself in the knowledge she has.”
Earlier this week it emerged that Meghan had hired the company known for using the “dark arts” of public relations to improve celebrities’ reputations.
The PR firm previously represented Meghan when she was an actress on Suits.
It comes after she has been at the centre of a series of controversies including a rift with Prince William and Kate, her family row with her father Thomas Markle, a backlash over her use of private jets despite being an eco-warrior and an obsession with privacy.
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Another royal source warned the move is “Meghan’s way of being able to get a Hollywood answer to a question if she’s not hearing what she wants to from the palace”.
They added: “But that’s a dangerous precedent to set because there is a reason why courtiers and advisers treat members of the royal family differently — they are not celebrities, they are publicly funded official figures with a formal role.
“And they need to hear the truth, even if it’s not the answer they want. That’s something Harry does not like and Meghan isn’t familiar with from her former career.
“They appear tone-deaf to criticism at times, which was proven this week by Harry in Amsterdam and by Meghan going to New York and not Balmoral.”
British PR expert Mark Borkowski told the Daily Mail that it is clear Meghan is trying to “build a global brand”.
He compared her aggressive approach to the media to that of Princess Diana, who preferred to “charm” journalists over lunch at Kensington Palace.
Mr Borkowski added: “American PRs don’t get charm. They get size and power. And they don’t understand the world outside America.”
Sunshine Sachs is thought to be working in the US for Meghan and Harry’s Sussex Royal Foundation after they broke away from their joint charity with the Duke and Duchess of Cambridge.
The royal couple hired another American, Sara Latham, earlier this year as their head of communications.
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