Thursday, 13 Jun 2024

Meghan Markle to ‘overtake’ Princess Kate’s popularity with Instagram re-launch

Meghan Markle’s social media return discussed by expert

Meghan Markle is poised to soar in popularity when she returns to Instagram after a tough few months in Kate Middleton’s shadow, an expert has claimed.

The Duchess of Sussex is set to make a spectacular comeback to the social media picture-sharing platform for the first time since she stepped back in 2020.

According to PR expert Mayah Riaz, this will do Meghan a world of good.

The Duchess could even become more popular than the much-loved Princess of Wales, she said.

Riaz told The Mirror: It’s no doubt when Meghan re-joins Instagram she will overtake Kate in terms of popularity.

“Kate’s Instagram is curated with huge precision. There are things which Kate isn’t able to post.”

The PR guru implied that the Princess of Wales has a team making posts for her.

Kate’s Instagram page “paints a picture-perfect life which the Royal Family are keen to portray”, the expert added.

But Meghan stepped back from her duties as a senior royal in 2020 once she relocated to the States.

That means she “won’t have to run it by anyone for approval before posting”, Riaz said.

The PR expert added that we will be able to see “all aspects of Meghan and her family life”.

And while Kate’s Instagram rarely make headlines, Meghan’s “life on Instagram” will, according Riaz.

She continued: “We can also expect to hear news of projects announced first on her Instagram.

“We have seen footage of Meghan dancing at Beyoncé’s concert as well as public display of affection with Harry. We would never see Kate and William like this.

“This is why there will be day and night difference between Meghan and Kate’s Instagram. Let’s not forget, people who love to hate Meghan will bizarrely still follow Meghan’

The former actress announced her plan to return in an interview with The Cut.

The Duchess said: “I’m getting back…on Instagram.”

The @meghan account, which features a snap of a flower as its profile picture, was created only a few weeks before the interview took place.

Some experts have claimed Meghan could be in for a hefty paycheck whenever she shares a new post.

Speaking to the Daily Mail, social media expert Eric Schiffer argued: “You have celebrities like the Kardashians who can command $1 million (£795,000) and up for a single post promoting a product.

“There is no reason Meghan couldn’t be earning those sorts of fees.”

A poll for Express.co.uk last year revealed that Kate and William were Britain’s favorite royals, with each royal achieving an impressive 69 percent votes in favor.

Meanwhile, Meghan found herself near the bottom of the heap, with just 38 percent of voters choosing “favorable” and 38 percent choosing “unfavorable”.

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