Meghan Markle and Prince Harry invested time and money in building up their Sussex Royal brand by establishing a strong social media presence and launching a new personal website after they announced they would quit the Royal Family. On Wednesday reports emerged suggesting the Queen had ordered a review on the use of the term “royal”, suggesting Her Majesty may ban the Duke and Duchess of Sussex to operate under the Sussex Royal banner after they stope being working members of the family. Brand expert Deborah Ogden told Yahoo the loss of the brand could have Meghan and Harry “lose some value” but suggested “clever” choices made ahead of the announcement could help the rebrand pretty quickly.

Ms Ogden said: “With a personal brand, there is no question that they have invested their profile globally and established that.

“But it’s my belief that a personal brand is more than a logo, so what they would spend time building is a strong reputation and strong profile to support certain causes.

“They have been clever in the causes they have supported and messages they have put out there.

“They will lose some value from the Sussex Royal brand but my belief is that Prince Harry will always be Prince Harry therefore in the UK market, the American market, and the global markets that recognise the British Royal Family, I’m not sure taking it away will have a huge impact.”

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Meghan Markle established herself as an advocate for women empowerment and female education long before joining the Royal Family, and Prince Harry worked with Prince William and Kate, the Duchess of Cambridge to promote better mental health care debate.

A spokesman for the couple confirmed the Duke and Duchess of Sussex will carry out at least six more engagements on behalf of the Queen before officially stepping down on March 31.

While the alleged decision to ban them from the use of the Sussex Royal brand may be a severe blow to their plans, Zoe Middleton-Lyons from branding agency Underscore said the decision may be a blessing for Meghan and Harry’s future work.

Ms Middleton-Lyons said: “The Royal suffix comes with its own legacy, however brands need to constantly evolve in order to be relevant to their audience and the next generation.

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“Rebranding may be beneficial for the young royals as this is their chance to move away from the confines of the brand that they were born/married into.

“Change is beneficial for brands whether it is a new tone of voice, brand name or internal business changes. This is especially true for Meghan and Harry at such a crucial stage in their lives, as they can begin to create their own legacy.

“With any ‘rebrand’ there is an initial impact, as people become attached to the original name and perception of that brand, however, if the transition is handled correctly their new status and ‘brand’ will thrive.”

Prince Harry and Meghan Markle will head back to the UK at the end of February after spending the last month in Canada with their son Archie.

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The Duke of Sussex is expected to begin his final round of engagements by attending a recording session with rockstar Jon Bon Jovi and the Invictus Games Choir.

Harry personally set up the games after attending the Warrior Games in the US in 2013 and has been the leading patron of the organisation since its foundation the following year.

The Duke will then attend an award ceremony for another of his patronages, the Endeavour Fund on March 5 before opening up the Silverstone Experience with Lewis Hamilton the following day.

Meghan and Harry will then join forces on March 7 at the Mountbatten Music Festival in London before the Duchess is expected to mark International Women’s Day by herself.

The Duke and Duchess will then conclude their royal career at the Commonwealth Day celebrations at Westminster Abbey in their capacity as President and Vice-President of the Queen’s Commonwealth Trust.

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