Royals: Expert says Harry feud wouldn’t happen if Diana was alive

Meghan Markle and Prince Harry sparked a “disastrous PR outcome” with their refusal to pivot away from attacking the Royal Family, a reputation management expert warned.

Meghan and Harry have repeatedly levelled accusations at the Royal Family and singular members of the institution about their conduct towards them.

But their strategy has left them facing a significant drop in popularity both in the US and the UK, and has divided popular opinion even further.

PR expert Edward Coram James noted the couple should have changed their approach to a more “low-key” plan to avoid appearing “immature” and giving the Royal Family the PR upper hand.

Join our WhatsApp community to get the latest Coronation news straight to your phone!

Speaking to Express.co.uk, Coram James said: “So far, there has been a clear winner and a clear loser in the PR war between the Royals and the Sussexes.

“And Meghan has come out the loser. Her reputation building was based on the premise that the public would empathise with her as a victim, and wag their fingers at the Royal Family, the perpetrators. She needed to be able to take the public on this journey with her.

“However, it has backfired and, for the majority of people, the two opposing crisis management strategies employed by the two sides has led to Megan looking like the perpetrator and the Royal Family looking like the victims.

“This is what happens when one side appears to be doing all the punching while the other side not only doesn’t appear to punch back but instead offers opportunities for reconciliation (that are then rejected).”

Coram James argued the earlier strategy adopted by the Sussexes made the Royal Family appear more “sensitive and mature” with their continued “never complain, never explain strategy.”

He suggested Meghan’s absence from the Coronation next week is the ultimate “disastrous outcome” as the Duchess was forced into missing out on the ceremony to avoid further negative coverage.

The Go Up CEO added: “It makes one side look slightly immature, ungrateful and spoiling for a fight and the other side look sensitive and mature.

“As soon as the Sussexes realised that the quiet reconciler was the strategic persona being employed by the Royals, they should have pivoted to a more low-key form of PR comms.

“Their refusal to pivot, and indeed their doubling down on their strategy is what has led them to this somewhat disastrous PR outcome, that everyone in the reputation management industry seems to have seen coming a mile off yet the Sussexes did not.”

Buckingham Palace confirmed Harry would be returning for the Coronation while Meghan will be staying in California with their two children.

DON’T MISS
Harry ‘met Meghan and did a 180’ says royal photographer[INSIGHT]
Harry and Meghan were one of the reasons Saira Khan left Loose Women[EXCLUSIVE]
Meghan and Harry spent 1138 days in US before making odd appearance[ANALYSIS]

Royal commentator Kinsey Schofield told Express.co.uk the Duchess of Sussex likely opted not to attend the Coronation out of “self-preservation”.

The To Di For Daily host said: “I think we all knew it was critical for the Sussex brand to have a presence at the Coronation.

“Harry’s association with his family is 99 percent of the reason important people answer his phone calls as he tries to become a mover and shaker in the United States.

“Meghan’s absence is likely self-preservation. I don’t believe she would be positively received at the coronation, but Harry without Meghan could garner a less offensive response.”

Follow our social media accounts here on facebook.com/ExpressUSNews and @expressusnews

Source: Read Full Article