Monday, 7 Oct 2024

Lidl named UK’s cheapest supermarket as it pips Aldi by 34p in annual Which? study

Lidl has narrowly beaten budget rival Aldi to be named the cheapest supermarket of 2020, according to Which?

The consumer group tracked 45 own-label and branded products in eight major supermarkets for at least 100 days.

But the price difference between the German supermarket giants was just 34p.

Which? calculated the average price of each item over the year, as well as the total average cost of all the items.

Lidl came in at £42.67 and Aldi £43.01.

The two supermarkets have boomed in popularity in recent years and continue to chip away at the market share of established rivals.

Lidl now has about 800 UK stores and Aldi around 900.

It’s the first time they have been included in the survey – which now includes own-label products as well as household brands.

Asda came third, but by a margin of over £5 – at £48.71.

Tesco was next at £53.30, then Morrisons at £53.61, and Sainsbury’s at £56.38.

Most expensive were Waitrose (£68.69) and Ocado (£66.83).

There were big differences in the price of some items at the cheapest and dearest supermarkets.

For example, Which? says Waitrose’s own-label cooked and peeled prawns were £4.60 on average, when the equivalent was £1.99 at Lidl.

Six own-label free-range eggs at Waitrose were £2.47 on average, with the equivalent £1.27 at Lidl.

Experts helped Which? compare own-label items to make sure they were as similar as possible in terms of factors such as quality.

One significant advantage the established supermarket brands have is home delivery – something that has seen a large spike in demand during the pandemic.

Aldi and Lidl don’t have their own in-house delivery services in the UK, however Aldi is sending food parcels out to vulnerable people during the COVID crisis.

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