Kellogg's has ditched one of its most popular variety pack options
Kellogg’s variety packs bring up a lot of memories for the childhood of every Brit.
Although frequently the source of arguments between children and their parents, they were always worth it.
Corn Flakes were avoided like the actual plague, and one bowl was never enough.
So, as Kellogg’s confirmed it has scrapped one of its cereals from the variety packs a lot of people have some strong opinions about it.
Frosties – famous for its cartoon mascot Tony the Tiger – has been ditched over its sugar contents.
It has been replaced by more boxes of either Coco Pops and Corn Flakes deemed ‘healthier’.
And it was only a matter of time before customers noticed – just like a ticking time bomb.
One shopper posted a picture of a variety pack he had just purchased on Twitter.
It contained three boxes of Coco Pops, two of multigrain Rice Krispies, two normal Rice Krispies and one box of Corn Flakes.
They wrote: ‘Not much “variety” in here lads. Three Coco Pops. Letting yourselves being bullied into removing the Frosties? P**s poor.’
Replying to his angry message, a spokesperson for Kellogg’s said: ‘We can confirm that we have recently taken the decision to remove Frosties from the variety pack.
‘Thank you for expressing your thoughts about the change, please be assured that we will pass this sentiment back to our marketing department.’
Frosties contains 37g of sugar per 100g. That is more than twice the sugar in Coco Pops and four times more than in Corn Flakes and Rice Krispies.
For years, campaigners have been calling on the manufacturer to cut the amount of sugar and salt in its children’s cereal range.
The removal of the cereal means variety packs can now be classed as non-HFSS (high in fat, sugar or salt) and can be sold in prime spots in supermarkets, the Sun reported.
This is in line with government legislation on tackling obesity, especially amongst children.
Kellogg’s said the change was made as part of its commitment to ‘helping people make healthier choices’.
Get in touch with our news team by emailing us at [email protected].
For more stories like this, check our news page.
Source: Read Full Article