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After launching what she calls her “life’s work”, Kate has acquired a number of supporters for her Shaping Us campaign, with Roman Kemp being the latest in a long list of famous faces.

Other household names who have pledged support for the Princess’ initiative include presenters Fearne Cotton and Giovanna Fletcher along with reality star Zara McDermott and rapper Professor Green.

The project aims to raise awareness of early years research.

In a video message at the launch of the campaign, the Princess said: “Our early childhood, the time from pregnancy to the age of five, fundamentally shapes the rest of our lives.

“But as a society, we currently spend much more of our time and energy on later life. 

“Today the Royal Foundation Centre for Early Childhood is launching a new campaign, Shaping Us, to raise awareness of the life-changing impact we can have when we build a supportive, nurturing world around children and those who care for them.”

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