Meghan Markle discusses her Spotify podcast series ‘Archetypes’

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Prince Harry and Meghan Markle’s request to trademark the word ‘Archetypes’ has been declined. Since launching Archetypes, the “podcast where we explore and subvert the labels that try to hold women back” back in August 2022, Meghan had applied to the United States Patent and Trademark Office for the trademark.

Archewell Audio filed the application to trademark the word in March 2022, which would bar anyone else from being able to use it for services connected to podcasts, audio and visual web series, on-demand streaming media and live stage performances.

Meghan’s production company, which falls under the Archewell Foundation banner, has until April to respond.

Meghan announced her Archetypes podcast, which aimed to “dissect, explore, and subvert the labels that try to hold women back”, in the spring of 2022, dropping weekly instalments beginning that August.

The likes of Serena Williams and Mariah Carey sat down with the Duchess of Sussex to discuss navigating modern life as a woman during the first season of the podcast.

The launch came nearly two years after Archewell Audio’s partnership with Spotify was first announced.

“In this groundbreaking new podcast, ARCHETYPES, Meghan, The Duchess of Sussex, investigates the labels that try to hold women back,” the description of the podcast reads on Spotify.

“Meghan will speak with historians and experts to uncover the origin of these stereotypes and have uncensored conversations with women who know all too well how these typecasts shape our narratives.”

Why archetypes?

“Archetypes” has become an essential part of the Sussexes’ branding for a number of reasons.

As a product it links directly to the couple’s Archewell organization founded in 2020.

In a statement announcing Archewell’s formation, the couple explained that the name had long been something they considered and, in part, it inspired the name of their son, Archie Mountbatten Windsor.

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