The sparkly festive structures have caused controversy for their inappropriate placement, leaving residents utterly confused.

The sculptures have been put up in Dover, Kent, around the monument which was intended to honour those from the town who have died during conflicts.

One local, Nick Doel, said: “I don’t like their positioning. I would have thought the heads should have been facing the public, not the rear ends

“It’s a little bit of an insult, I think. God knows why they put them like that.”

Mr Doel says the reindeer were placed in that position last week.

He doesn’t mind them being on the memorial because it will only be for the festive period.

Another man in Dover called Paul, who would only give his first name, added: “They’re beautiful reindeer but they’re facing the wrong way.

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“I think it’s a bit of an insult to the people of Dover. It’s showing the back ends of reindeer. Why didn’t they have it so their heads are at the front so they can see it and they’re looking at the people of Dover?

“It’s an ideal spot for them but they’ve turned them the wrong way round. Whoever made that decision didn’t think about that.”

But not everyone has taken umbrage with the festive installations.

Passer-by Anna Williams said: “It doesn’t bother me. It does make it look more Christmassy – better than what we normally have.”

Alice Ferry said of the positioning of the deer: “That hadn’t crossed my mind. I think they’re pretty. I don’t know where else you could put them because they’re huge. So maybe the Market Square might have been better.”

Dover is not the only town in Kent where residents feel like they’ve had a bit of a bum deal when it comes to festive features.

Along the coast in Deal, people said the Christmas tree put up by the district council was the worst in the county.

It has since been replaced with a much larger version.

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