A social media campaign from the French government has been blocked by Twitter – because of the government’s own anti-fake-news law.

Since December, France requires online political campaigns to declare who paid for them, and how much was spent.

But now Twitter has rejected a government voter registration campaign.

The company could not find a solution to obey the letter of the new law, officials said – and opted to avoid the potential problem altogether.

The #OuiJeVote (Yes, I Vote) campaign encouraged voters to register for the European elections ahead of the deadline.

It was operated by the French government information service, which had planned to pay for sponsored tweets, according to news agency AFP.

Twitter’s refusal to take money from the state to promote the message baffled many in France. One MP, Naïma Moutchou, tweeted: “I thought it was an April Fools!”

Interior Minister Christophe Castanter also took to the platform to express frustration with the decision.

“Twitter’s priority should be to fight content that glorifies terrorism. Not campaigns to register on the electoral lists of a democratic republic.”

La priorité de Twitter devrait être de combattre les contenus faisant l'apologie du terrorisme.
Pas les campagnes incitant à s’inscrire sur les listes électorales d'une république démocratique.
Ce sujet sera abordé jeudi avec les GAFA lors du G7 des ministres de l'Intérieur.

End of Twitter post by @CCastaner

The new French law, which took effect in December, is designed to combat anonymous political messages and make clear who is paying for advertisements.

It requires online platforms to provide “fair, clear and transparent” information about the person or company, and the amount paid, in an open and accessible database format.

The government information service told AFP news agency: “Twitter does not know how to do that today, and so decided to have a completely hard-line policy, which is to cut any so-called political campaign.”

But it argued that the public information message, simply asking people to register to vote, should not count as a “political campaign”.

“It’s not that the law has backfired against us, it’s a platform which does not comply,” it said.

“In our opinion, this is a last stand on their part to put the discussion back on the table, with the aim of adjusting the measures.”

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