A man was spotted eating a raw pig’s head at a pro-vegan festival held in Brighton on Friday, reportedly in protest of veganism. Footage shows the protestor tearing off chunks from the carcass while surrounded by pro-vegan activists. He is seen confronted by activists from Brighton’s chapter of Direct Action Everywhere, who hold up signs reading “meat is murder” and “it’s not food, it’s violence”. According to Brighton’s Direct Action, the man put way the pig’s head and left shortly after being confronted.

The protester, known as Gatis, claimed he held the counter protest because “veganism is malnutrition”.

He told Sky News: “we did it – it was eight of us – because veganism is malnutrition.

“You can’t get over 15 nutrients from plants and some of us are ex-vegans who got sick because of it.”

Tim Barford, Vegfest UK manager, said the “revolting” stunt actually encouraged meat eaters to turn vegan.

He said: “We knew about the planned protest and were expecting 30 protesters.

“Three turned up, which was slightly sad for them and reminiscent of a Nigel Farage march.

“But they proceeded to upset kids and members of the public, and with that in mind, the police arrived, gave them a warning and sent them packing.

“What was interesting was that we had meat eating members of the public saying that this revolting spectacle had encouraged them to give up eating meat.

“So it seems the anti vegan protest actually encouraged people to go vegan.”

A member of the group added: “A lot of everyday people walking past are also repulsed by the sight of a pig’s head which is interesting as most of these people eat pigs as well.”

The meat-eater’s protest follows vegans in Brighton organising multiple counter protests.

In November, the activists charged into a Brighton steakhouse playing the sound of cows being slaughtered and chanting pro-vegan slogans.

In December, the group also formed a human chain around a meat aisle in Waitrose.

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