Cadbury: How their classic Dairy Milk chocolate is made

Cadbury are set to phase out one of their most popular products – much to the dismay of one autistic boy who “won’t eat anything else”.

The chocolate giant are set to replace their mini bags of Dairy Milk buttons for the Wispa chocolate bar in selection boxes.

The confectionary firm also confirmed the bags would no longer be for sale individually, meaning fans will need to stock up or learn to live without them.

But Cadbury has confirmed the bags will still be available in multi-packs, while the larger family-size buttons will continue being sold individually.

However, a neuro-divergent child’s dad says the miniature treats are “the only chocolate he will eat”, and that he’d had to stock up on three months’ worth of them following the revelation.

READ MORE: Gunman ‘who killed two’ in shotgun rampage in New Zealand named and pictured

The term “neurodivergent” describes people whose brain differences affect how their brain works. That means they have different strengths and challenges from people whose brains don’t have those differences.

“I started to notice that I was struggling to find it via online retailers,” the unnamed father told The Sun. “I got in touch with Cadbury just to see if it was a temporary outage, as I was nervous it was going to be discontinued, and it was.”

The dad say there would be “public outcry” over buttons being discontinued as Cadbury’s had not made any public announcement. He added that the larger bags were too big for younger kids.

“We’re sorry to advise that this product has been discontinued,” a Cadbury spokesperson said in response.

Don’t miss…
OnlyFans boxer that flashed boobs after fight ‘taking time off’ after criticism[INSIGHT]
Putin warned grain deal betrayal to backfire his fleet will be left exposed[LATEST]
EU official taunts UK after bloc’s deal using the Falklands’ Argentinian name[COMMENT]

We use your sign-up to provide content in ways you’ve consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. More info

“Consumer tastes and trends do change over the years and our dedicated Research & Development Teams are always working hard to delight our consumers with a varied range with seasonal favourites and new exciting ideas.”

A spokesperson for Mondelez said: “We continuously adapt our product range to ensure it meets changing tastes whilst supporting growth for our customers and our business. Cadbury Dairy Milk Buttons are available in a variety of pack sizes including 40g and 119g bags.

“Our Cadbury Dairy Milk Buttons Treatsize packs (14.4g) will no longer be as individual bags, but will continue to be available in multipack format and will also be part of our Christmas range. This enables us to focus on our most popular product ranges that consumers love the most and be even more flexible in meeting changing consumer demand.”

Dairy Milk’s mega buttons were launched in 2010 shortly after the Birmingham-based confectioners were bought up in an £11.5billion deal by American food manufacturers Kraft, now known as Mondelez. The buttons have since been adapted for various sweet tooth tastes, including with white chocolate, mint, orange and caramel.

Source: Read Full Article