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Richard McCann, whose mother was murdered by Peter Sutcliffe, has hit out at Otley Burger Company after they used images of Sutcliffe, Jimmy Saville, Fred West and Colonel Gaddafi in a now deleted Father’s Day post.

Mr McCann’s mother, Wilma, was the first of 13 women murdered by Sutcliffe across Yorkshire and north west England between 1975 and 1980.

Mr McCann told BBC: “It hurt me, it shocked me that somebody would think this was an appropriate piece of marketing.

“To choose something so highly inappropriate and highly insensitive. I am just gobsmacked. It’s absolutely despicable, it just beggars belief.”

Mr McCann also said that when he confronted the burger joint about the post, they responded with “well, they are all dads”, despite several of the men featured not having children.

Others were quick to share their disgust on social media. One man said: “This is very bad ‘taste’ on many levels. These criminals destroyed the lives of hundreds of families, and those responsible should be ashamed of such an insensitive and inappropriate marketing campaign.”

Another said: “What a TOTAL abomination.”

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A third added: “Firstly, it’s disgusting. Second, they were all not dads – thank god. Otley Burger Company, shame on you.”

The burger joint also caused controversy in March when they used a photograph of Karen Matthews in a Mother’s Day post. The photo of her was accompanied with the caption: “Happy Mother’s Day to all the mums out there. Don’t forget to treat them to a burger tonight.”

At the time, owner Joe Scholey told LeedsLive: “I don’t really understand what their issue is. They have seen what we post. If they don’t like it, don’t comment. It was just a bit of a joke.

“I am not apologising because they got offended. It’s perfectly legal. I have done nothing wrong.”

Otley Burger Company has been contacted for comment.

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