No-one who has seen pictures of the inmates of Nazi concentration camps will ever forget the sight those skeletal figures in striped, pyjama-like uniforms.

Except, apparently, the designers at Spanish luxury fashion brand Loewe whose latest capsule collection includes a short-and-trousers combo that is uncannily similar to the prison garb that millions of the Nazis’ victims were forced to wear in their death camps.

Fashion bloggers Diet Prada were first spot the resemblance, posting a photo of the Loewe outfit alongside a photo of a uniform that would have been worn by a political prisoner in a concentration camp.

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The caption reads: “Unable to see anything but concentration camp uniforms in this $1,840 ensemble from Loewe’s William De Morgan capsule, a collection meant to ‘capture a freedom of imagination’.

“But with the particular stripe proportions and layout, uniform-style garments, and prominent chest patches, there’s not actually much left to the imagination when the resulting look is so uncannily disturbing.”

Fast fashion outlet Urban Outfitters were slammed for their striped ‘Jewish Star’ t-shirt in 2012. The shirt, from Danish designer Wood Wood, was described as "extremely distasteful and offensive,” by Anti-Defamation League's Philadelphia director, Barry Morrison who said the group was "outraged that your company would make this product available to your customers."

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In 2015, they made almost the same mistake again with a striped tapestry emblazoned with pink triangles which the ADL claimed, was 'eerily reminiscent' of the clothing Nazis forced gay prisoners to wear in concentration camps.

Diet Prada pointed this earlier high profile mistake out, saying “Fast fashion retailers like Urban Outfitters and Zara have had similar products slip through the cracks, which were generally blamed on third-party vendors and swiftly destroyed.

“Loewe has week-old comments calling this out on a post featuring a black and white image from Vogue magazine.. when will we see a response?”

The brand did eventually respond, removing the product from there website and issuing a statement which read: “It was brought to our attention that one of our looks featured in a magazine and part of our Arts and Crafts ceramicist William De Morgan could be misconstrued as referring to one of the most odious moments in the history of mankind,.

“It was absolutely never our intention, and we apologise to anyone who might feel we were insensitive to sacred memories.

“The products featured have been removed from our commercial offering.”

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Hundreds of fashion fans commented on Diet Prada’s Instagram post. On typical response read: “Without even reading the caption I thought about the movie "The Boy in the Striped Pyjamas", one of the most depressing and heartbreaking ones about the Holocaust. This is so wrong and stupid.”

Another added: “Unbelievable why anyone would ever try to emulate this look, and not see the horrific parallels. This is truly a design that needs to be left alone forever, it’s never going to be ok.”

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