A bloke trying to live off yellow sticker food for a week says he "regrets everything" after trying to shop on a Universal Credit budget.

In search of a bargain or two, Gregory Ford challenged himself to eat from the budget section and only picked out discounted, yellow sticker food.

He has since said the challenge is one of the toughest tasks he faced and that the week was "marred with misadventures".

Gregory, a reporter for HullLive, set himself the task of only shopping in the reduced section to see whether or not he could live off of the Universal Credit budget.

Gregory said: "My first trip to the reduced section was on a Monday evening, this seems to be a good time for the yellow sticker hunters among us at the shelves were packed."

He continued: "I was conscious of the short dates so I went in with the intention to only buy items I could use immediately and things that I could safely store.

"There was no reduced bread which was a shame and the vegetable section was sparse. I'd got carried away, day one and I was already up to £13 spent."

Even getting carried away on the first day, Gregory said: "The rest of the week was marred with similar misadventures, in the hunt for the yellow sticker you're very much at the mercy of a small section of items."

He pointed out also the lack of pasta in the reduced section, saying that he had "sauce and nothing to eat it with and we're already a few days into this experiment."

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Gregory said: "I had a shameful tea where I used the bolognese as a soup and ate it with a reduced bread roll I'd picked up on my way home.

"Lunch was the dubious turkey on day four, smelt fine but my mind said I shouldn't be eating it."

The "impulse of a bargain hunter" inside Gregory led to him "gorging" himself on "a pack of spicy cocktails I'd spotted on the reduced aisle that day".

For his dinner, he asked a colleague to pick him up something reduced from the discount section of Marks & Spencer's, and received "a child's portion of pasta, a chocolate mousse, a whole madeira cake and a prawn sandwich."

Gregory said: "Signing off with the image of a nearly 30-year-old man eating a third of a madeira cake for breakfast and considering his life choices on day six. Regret."

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