IVANKA Trump shared the moment she took a call at the White House with "personal assistant" son Theodore plonked on her lap.

The daughter of Donald Trump sat in the empty corridors of power as she took the call – an image she later posted to Instagram.

Cheeky Theodore beamed at the camera as his mum sat cross-legged engrossed in her conversation.

https://www.instagram.com/p/BQOizUXFU7L/

A post shared by Ivanka Trump (@ivankatrump)

In a nearby room, husband Jared Kushner, was sitting beside his father-in-law Trump at a meeting.

As Trump's White House adviser, Kushner, 36, sat in with the president on a session with county sheriffs.

But at the forefront of Ivanka's thinking is likely to have been the news that her fashion brand has apparently been ditched by several retailers.

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American sites Jet, ShopStyle, Belk and Home Shopping Network appeared to have removed Ivanka's goods from their sites.

They were following the lead of retailer Nordstrom.

The website later insisted it was only doing so because Trump's label was struggling to sell.

A vocal online campaign to boycott her brand has been launched on social media under the hashtag #GrabYourWallet.

This morning, Ivanka's items could not be found on the sites in question.

Home Shopping Network denied it was responding to pressure from anti-Trump groups.

Belk also denied it was acting on a political basis.

A spokesperson told Buzzfeed: "At HSN we are non-partisan and our product decisions are based solely on a continual evaluation related to our business."

Ivanka appeared unperturbed by the apparent snub yesterday when she posted a snap with ten-month-old Theo.

It carried the caption: "Taking a call in the White House with my personal assistant Theodore."

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