Monday, 18 Nov 2024

Hungry foodies search for pancake recipes the most as they research tips to make banana bread & curries, survey finds

THE most searched for recipes online are pancakes, fish and chips – and banana bread.

Statistics from Google search figures show that people in the UK searched for a simple pancake recipe up to 368,000 times a month in the past four years, with that number rising to 522,000 times a month on average in 2021.

Other popular recipes people are keen to learn via the internet are chicken curry, fajitas and carbonara – with 49,500 searches each on average each month since 2017.

And research of 2,000 adults found 62 per cent regularly turn to the internet when they're trying to find a recipe – as only eight per cent have NEVER used the world wide web for cookery help.

The research, commissioned by Birds Eye also found despite the average household owning seven cookery books, half of those polled find it easier to use an online recipe.

While one in twenty (six per cent) even admitted to using cookery books for display purposes only.

But 43 per cent have been inspired by social media to try out a new recipe, with Facebook and Instagram being the most popular.

A spokesperson from Birds Eye said: “After the challenges and changes to our daily habits we’ve all encountered over the last 18 months, it’s incredibly interesting to understand what meals the nation is now searching for and how they’re searching for them.

“Chicken breast recipes have been a midweek staple for many years, being a great option for a meal-for-one to catering for a dinner party, but the huge increase in searches for these following lockdown suggests how we are now more eager than ever to experiment with new recipes.”

There have also been shifts in recipe searches during the pandemic.

‘Simple chicken breast recipes for dinner’ saw a 4,900 per cent increase in searches when comparing data from August 2019 to July 2020, with August 2020 to July 2021

Searches for ‘chicken pasta recipes for dinner’ have also risen by 1,106 per cent.

The average adult estimates they search for seven recipes online each month, and that they would be ‘lost’ without the Internet when it comes to cooking.

A quarter were also guilty of using the internet to search for really simple instructions, such as how to boil an egg.

50 most searched for recipes and average monthly searches

  1. Recipe for pancakes – 368000
  2. Fish and chips – 201000
  3. Recipe for banana bread – 135000
  4. Recipe for scones – 135000
  5. Recipe for Yorkshire pudding – 135000
  6. Recipe pizza dough – 90500
  7. Fish pie – 74000
  8. Chicken breast recipes – 60500
  9. Chicken curry – 49500
  10. Chicken thigh recipes – 49500
  11. Fajitas – 49500
  12. Thai green curry – 49500
  13. Recipe American pancakes – 49500
  14. Recipe carbonara – 49500
  15. Recipe for chilli con carne – 49500
  16. Recipe hummus – 49500
  17. Recipe paella – 49500
  18. Chicken casserole – 40500
  19. Chicken tikka masala – 40500
  20. Katsu curry – 40500
  21. Roast chicken – 40500
  22. Recipe apple crumble – 40500
  23. Recipe guacamole – 40500
  24. Recipe lasagne – 40500
  25. Recipe macaroni cheese – 40500
  26. Recipe quiche – 40500
  27. Recipe toad in the hole – 40500
  28. Recipe Victoria sponge – 40500
  29. Recipe with courgette – 40500
  30. Recipe with minced beef – 40500
  31. Butter chicken – 33100
  32. Coq au vin – 33100
  33. Hunter chicken – 33100
  34. Chickpea curry – 33100
  35. Fish tacos – 33100
  36. Sea bass recipe – 33100
  37. Recipe cottage pie – 33100
  38. Veg soups – 33100
  39. Vegetable curry – 33100
  40. Vegetarian roast – 33100
  41. Chicken pie – 27100
  42. Coronation chicken – 27100
  43. Jerk chicken – 27100
  44. Kung pao chicken – 27100
  45. Sweet and sour chicken – 27100
  46. Tandoori chicken – 27100
  47. Onion bhaji – 27100
  48. Thai red curry – 27100
  49. Chicken and leek pie – 22200
  50. Chicken biryani – 22200

And 38 per cent of those polled via OnePoll said they have discovered their favourite recipes on the internet.

The spokesperson added:  “Social media has been a great way for us to reach a new audience with exciting and delicious chicken grills recipes.”


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