S-cream of outrage! Furious Cornish shoppers threaten to boycott their local Sainsbury’s after supermarket displays cream tea picture of a scone with the cream on first and jam on top

• Regulars at a Sainsbury’s in Truro threatened to take their money elsewhere 
• Photograph sparked a furore on Twitter between customers and supermarket 
• Supermarket has apologised and vowed to change the offending photograph  

Furious Cornish shoppers are threatening to boycott their local Sainsbury’s after the supermarket displayed a picture showing a scone with clotted cream on first underneath jam.  

Regulars at the Sainsbury’s in Truro say they will take their money elsewhere after noticing an image of the treat on the store wall. 

People in Cornwall have always put jam on first – while Devon folk start with the clotted cream.

Regulars at the Sainsbury’s in Truro say they will take their money elsewhere after noticing an image of the treat on the store wall

Some disgusted customers made a point of contacting Sainsbury’s to complain.

And, in response, the supermarket has now apologised and vowed to change the offending photograph.

After spotting the furore on Twitter, Cornwall Live tweeted: ‘Sainsbury’s what’s this? A fruit scone!

‘With the cream on first! advertised in a Cornish store. The cheek of it!

People in Cornwall have always put jam on first – while Devon folk start with the clotted cream

‘Do you think this is acceptable?’

The supermarket replied: ‘An imposter! Which store did you see this please? We’ll have a word with them about this blasphemy!’

After learning of the store location, Sainsbury’s subsequently tweeted: ‘That’ll never do at all Truro!

‘I’ve logged some feedback to the manager of the store to ensure they are made aware of this imposter and repair it accordingly.’

Andreas Drosiadis, 48, who took the original photo and runs the Mediterraneo deli in Truro, posted it on Facebook asking: ‘How did this happen?

Andreas Drosiadis, who took the original photo and runs the Mediterraneo deli in Truro, posted it on Facebook asking: ‘How did this happen?’

Andreas, 48, said: ‘England is a country with strong local traditions that shape our everyday life.

‘Jam first is a characteristic example of this and Sainsbury’s should have known better.’

After spotting the furore on Twitter, Cornwall Live tweeted: ‘Sainsbury’s what’s this? A fruit scone! ‘With the cream on first! advertised in a Cornish store. The cheek of it!’

Others have commented on the long-standing debate.

One said: ‘Sainsbury’s are correct.

‘When you have jam on toast do you put the butter on after the jam…?

‘NO you don’t. And we all know the population of Cornish people in Cornwall is about 10%. Keep up the GOOD work Sainsbury’s.’ 

So where SHOULD the cream go? 

The Devonshire method is to split the scone in two, cover each half with clotted cream, and then add strawberry jam on top.  

With the Cornish method, the warm scone is first split in two, then spread with strawberry jam, and finally topped with a spoonful of clotted cream.

It is also traditional that the scone used should not have any fruit inside. 

The debate on cream on top vs jam on top has been hotly debated for decades. 

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