Piers Morgan calls out stores and sellers that are inflating prices as much four times including toilet roll for £14

• Piers Morgan tweeted two pictures from local shops selling toilet paper for £18 
• Another furious customer filmed local newsagent selling it for a whopping £10
• One Esso Garage was found selling individual rolls of toilet paper for £2 
• Coronavirus symptoms: what are they and should you see a doctor?

Calls are flooding in on social media to name and shame stores that are inflating their prices so much that a four-pack of toilet roll is selling for up to £14 amid coronavirus panic buying. 

Piers Morgan tweeted two pictures from local shops showing the prices of toilet roll as £14.99 and £18.99. 

He tweeted the pictures alongside the caption: ‘Been sent this by a friend up North, taken in a local store today. 

Calls are flooding in on social media to name and shame stores that are inflating their prices so much that a four-pack of toilet roll is selling for up to £14 amid coronavirus panic buying

‘Just as we’ll never forget the wonderful generosity and kindness of people who go the extra mile now, nor should we ever forgive essential shop-keepers who fleece their regular customers in a time of crisis.’

Some Twitter users have speculated that they believe the store is a corner shop in Gainford, Darlington.  

Another outraged customer filmed the owners of his local newsagent which had hiked the price of a packet of toilet roll to £10. Footage shows a woman behind the counter at the shop on the phone to police claiming the customer is ‘harassing’ her

Another outraged customer filmed the owners of his local newsagent which had hiked the price of a packet of toilet roll to £10. 

Footage shows a woman behind the counter at the newsagent on the phone to police claiming the customer is ‘harassing’ her. 

He proceeds to walk out of the shop and says, ‘Do not come to this shop,’ while pointing his camera at the storefront. 

James Deegan posted the footage on to his Twitter account alongside the caption: ‘This is akin to the black market in WW2 and this should be made illegal. 

‘She’s calling police, they should be arresting them for profiteering in a national emergency. 

‘There is no excuse for hiking prices like this absolute scumbags.’ 

Other social media users took to Twitter to post pictures of their local shops profiteering from similar methods.  

The dramatic rise in prices comes as Boris Johnson yesterday spoke on the topic of mass buying. 

Horrified Twitter users responded to the astonishing uploads to show their disgust

During the fourth press conference of its kind, created to keep the public up to date on coronavirus issues, Johnson said:  ‘I really hope retailers will continue to be reasonable.   

‘I don’t want to see profiteering of any kind.

‘We’ve got good supply chains and farms, theres no reason for shops to be empty.

‘Everyone understands why people are buying stuff – we’re being advised to stay at home if we have symptoms.

‘However, please be reasonable in your shopping and be considerate of other shoppers as you do it.’  

Horrified Twitter users responded to the astonishing uploads to show their disgust. 

Online retailers on eBay were also found to be hiking prices up and two rolls of toilet paper were seen selling for £9.99

One said: ‘Report to trading standards, profiteering is illegal.’ 

While another said: ‘This is a disgrace! How can these people live with themselves. Can we not name and shame these individuals? 

‘They need outing on TV.’  

Online retailers on eBay were also found to be hiking prices up and two rolls of toilet paper were seen selling for £9.99, alongside another brand of toilet paper which was selling four rolls for the same price.  

DJ slammed for making £3,000 in two hours by selling toilet roll out of his van after buying it wholesale

A DJ has been slammed for cashing in on the coronavirus panic after he made £3,000 in two hours selling premium toilet paper out of his van on the side of the road.

Lee Marshall parked in a layby and sold 600 cases of 45 rolls for £15 each. He bought the premium roll from a wholesaler and went on to sell all of them – raking in thousands of pounds in profit between him and his two friends.

In a video to his fans on YouTube, he urged people to ‘get down here’ as stockpiling grips the country.

He continued: ‘If you want loo roll you’ve got to get out of bed at 4am get yourselves down to Morrisons or Aldi, you’ll be queueing up for about an hour and you might be able to get one if you’re lucky.

‘Lee’s Loo Rolls Limited is now open.’

The DJ, known as Disco Boy, wanted to do his own version of running a cherry stall by bulk-buying toilet paper and selling it in Whitstable, Kent.

Lee Marshall has been slammed for cashing in on the Coronavirus panic after he made £3,000 in two hours selling premium toilet paper out of his van

He revealed: ‘A supplier messaged us and said they’ve got loads of toilet roll and can’t sell them because hotels aren’t buying at the moment. They’re just sitting in a warehouse.

‘I looked in the supermarket and they were roughly the same price as an Andrex toilet paper anyway – so we’ve sort of made £3-per-pack on them.

‘We kept some back for delivering at night – as we’ve had a lot of people messaging that they can’t reach us. My mate Brett was out until 11.30pm the day before.

‘The last drop-off I did last night, the old lady was scared and left her money by the door. We’ve done so many home deliveries and haven’t charged extra for them.’

Speaking about whether he would do it again, Mr Marshall admitted that it would be a definite possibility.

‘I’m a DJ and I’ve had so many gigs cancelled. I’ve got bills to pay and trying to keep my head above water.

‘I’ve always been a bit of a businessman and thought you can’t always make memories, but you can always make money.’

The video of Mr Marshall advertising his makeshift business has divided the internet.

One viewer said: ‘Missed opportunity here, you could have gone around giving it away for free and that video would have gone absolutely viral and you would have more than likely made more than £3k from views.’

Another added: ‘Yeah well done mate making a lot of money out of scared people panicking, great job extorting people big thumbs up pal…ha ha*’

Lee Marshall parked in a layby and sold 600 cases of 45 rolls for £15 each. He bought the premium roll from a wholesaler and went on to sell all of them – raking in thousands of pounds in profit between him and his two friends

Social media users were divided over Lee Marshall’s tactic of buying premium roll from a wholesaler and selling all of them

A third added: ‘That’s messed up… I really like your videos normally but you are profiteering off of a health crisis.

‘The bulk buy that you made to get all of this could have stopped old ladies and other people in need from accessing it.’

Another said: ‘Bit sad this, using a virus to gain money.’

But others supported his entrepreneurial ways.

Adam Gilmore wrote: ‘Legend Lee. Making a little bit of money whilst providing a cheap service. For everyone complaining he could’ve charged more and it’s not a product from the stores but from a wholesaler.

Paulo Maldinio said: ‘You done those people in the Community a solid, that was cheap. Bless you disco boy.’

Responding to the criticism, Lee wrote on his YouTube channel that he and his friends had lost their jobs.

He added: ‘All four of us involved have lost our jobs – we had this week and have bills to pay like anyone else.

‘Just putting this out there as there seems to be a lot of statements going around that we profited heavily from the vulnerable when it’s not like that at all.

‘Actually had a horrible week despite keeping a smile and powering through – hearing of so many others losing their jobs and my gigs getting cancelled.

‘Most of us reading this have our health, a roof over are head and a half comfy bed. I’ve never been one to show off materialistic things – I’m all about making the memories, travelling to places etc it’s gonna be tough times for all ahead. Always appreciate the simple things in life.

‘I’m usually happy all the time, I’m messing around with friends, making random vidz – just saying this cause now is the time to be very careful with the money we do have in times of uncertainty.

Peace out much.’

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