World class athletes born and bred in this remote rural community are inspiring a new generation of sports enthusiasts.

Bekoji is a small, rural town in central Ethiopia, and at least eight Olympic medallists, world title and world record holders come from there.

Their accomplishments are inspiring a new generation to do the same: to leave rural town life and make it onto the world’s sporting stage.

Al Jazeera’s Stefanie Dekker reports from Bekoji, central Ethiopia.

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