Tuesday, 19 Mar 2024

Aspen Skiing Co. down in pandemic plagued winter — The Know

While the U.S. ski industry logged its fifth-best season ever in 2020-21, Aspen Skiing Co. experienced a tough winter during the pandemic.

Denver-based National Ski Areas Association announced Tuesday that the country’s resort recorded about 59 million skier and snowboard rider visits this winter. Many resorts were able to capitalize on the high desire of people to get outside during the COVID-19 pandemic. One big trend was that people stuck close to home and skied at their hometown hills or ski resorts closest to them, according to NSAA.

Aspen Skiing Co. faced a tough time because international travel was almost non-existent and fewer “long haulers” within the U.S. ventured out for trips, according to Jeff Hanle, Skico vice president of communications.

The year started slow for Skico because Australians couldn’t travel here in droves as they usually do in January. Group business was wiped out because of capacity limits and physical distancing requirements.

Numerous domestic travelers canceled trips as the pandemic worsened and Pitkin County required arrivals to sign an affidavit acknowledging they hadn’t had COVID symptoms for 10 days and have either been vaccinated or have received a negative COVID-19 test result within 72 hours of arriving in Pitkin County. Visitors also were required to quarantine for 10 days if they were not tested before arrival.

In addition, the snow was crummy in January. All those factors added up a rough start of ski season.

Read the full story from our partner at aspentimes.com.

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