Sadiq Khan was at the centre of a race row after his official website published a photo of a white family and said they do not “represent real Londoners”.

The Labour politician faced calls to apologise after the message appeared in a guide on how to portray the “brand” of the London Mayor on the Greater London Authority (GLA) website.

A spokesperson for the London Mayor insisted the caption was added “in error” and “doesn’t reflect” his views.

The picture shows a white couple and their two children out and about in the capital with the London Eye and the Palace of Westminster in the background.

The caption read: “Doesn’t represent real Londoners.”

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The guide, titled “Look Book – Mayor of London Brand Guidelines”, was taken down after the picture caption was reported by The Mail on Sunday.

Tory London mayoral candidate Susan Hall called on Mr Khan to say sorry.

She said: “All Londoners are real Londoners, no matter their ethnicity, and Sadiq Khan needs to apologise and stop these desperate, politically-motivated attempts to divide people.”

Tory MP Steve Tuckwell, who represents Uxbridge and South Ruislip, said: “Shocking evidence that Labour’s London Mayor Sadiq Khan wants to divide people across London – Khan is out of touch and needs to go.”

The guide opened with the words “A City For All Londoners” and promised to appeal to “everyone no matter, their age, gender, sexual orientation, ethnicity, religion, disability or family make-up”.

A section gave detail on the “best images of the Mayor”, including over 20 pictures of Mr Khan.

It said: “He should be shown interacting in real and relatable environments.”

It also made a veiled reference to Mr Khan’s predecessor Boris Johnson, warning against using photos of a bus project by the Tory politician.

It said: “Never use images from the previous administration such as the ‘new bus for London’.”

A spokesperson for the Mayor of London said: “The photo caption was added by a staff member in error, and doesn’t reflect the view of the Mayor or the Greater London Authority.

“The document has now been taken off the GLA website and is being reviewed to ensure the language and guidance is appropriate.”

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