BBC host Gary Lineker and Countdown presenter Rachel Riley today pledge not to retweet trolls to highlight abuse on social media.

The pair back a move to try and silence the sickos by starving them of publicity, blocking them and reporting them to watchdogs.

The advice comes from the Centre for Countering Digital Hate as it publishes its Don't Feed the Trolls report today.

Campaigners hope the new approach will deny vile online haters the wider audience they crave.

In a boost for the Mirror's Fight To Kick Racism Out of Football, Match of the Day presenter Lineker said: "We've all been shocked by the way in which racist trolls have been targeting footballers recently.

"It is frankly horrifying that they have done so in a calculated way to spread their abhorrent views.

“Let's not allow the beautiful game to be tarnished in this way.

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