Monday, 23 Sep 2024

World's Covid-19 vaccine trailblazer Israel shows what return to office will look like

TEL AVIV (BLOOMBERG) – Traffic is returning to the city streets. Lifts are getting crowded. Favourite lunch spots are filling up. Two months after Israel reopened its economy, Tel Aviv is moving on from the work-from-home era.

Israel’s lightning-fast vaccine programme gave it a head start in planning for life after the coronavirus, and its quick roll-out turned it into a global test case on everything from real-world efficacy data to vaccine passports.

With commercial activity now heating up in Tel Aviv, employers and employees around the world are watching with interest to see what happens in a country that has come to be seen as a late-pandemic bellwether.

Early signs are that the end of lockdown has flicked the switch on office life. Demand for space is picking up across the board, according to data tracked by commercial real estate outfit Natam Group.

Co-working provider WeWork says footfall in its Israeli buildings is up 20 per cent since February, with strong demand for new sales.

Google’s mobility data shows a sharp increase in travel to work in Tel Aviv in April, with numbers now close to their pre-pandemic baseline.

Mr Nir Minerbi got the first sign that things were about to change back in December, when he tried – and failed – to renew the discounted deal he struck with WeWork during 2020’s initial lockdown.

Being in the office last year was like “being at a graveyard”, said Mr Minerbi, chief executive officer of quantum computing firm Classiq Technologies.

He is keen to revive the camaraderie of face-to-face working, so he has signed an interim contract with a smaller co-working space while looking for a more traditional long-term office lease.

While Covid-19 continues to ravage India and cases accelerate around the world, countries with high vaccination levels are taking first their steps towards reopening.

Australia and New Zealand kept Covid-19 at bay, though many office-based employees remain at home.

In Britain, where working from home is still recommended until at least June 21, some 42 per cent of employees were at their desks in April, according to Morgan Stanley research.

In the United States, New York will soon be free of pandemic restrictions, and major banks are planning a resumption of office life.

Tentative steps to reopen European economies are under way.

Tel Aviv offers a glimpse for other economic hubs of what work may look like soon, as workers and employees alike seek to rekindle the sense of community they lost last year.


People relaxing in the Israeli coastal city of Tel Aviv on April 19, 2021, after the authorities announced that face masks for Covid-19 prevention were no longer needed outdoors. PHOTO: AFP

“There’s a huge bounce back,” Mr Dotan Weiner, chief operating officer at Labs, a co-working firm owned by Israeli billionaire Teddy Sagi, said in an interview.

“Companies are telling us that without the office, it’s harder to recruit and maintain their culture.”

Footfall at Labs’ Israel site is now back to over 95 per cent of total capacity, Mr Weiner said, up from a low of 15 per cent in 2020’s first lockdown and 40 per cent in the second.

Mr Weiner was five minutes late to his interview, a tardiness he blamed on “lift traffic”.

Labs is in talks to open two more Tel Aviv locations in the next two years, he said.

Labs also operates 12 buildings in London, and Mr Weiner is similarly optimistic for business prospects in the English capital.

Mr Weiner expects a somewhat slower return than in Tel Aviv, with Londoners seen as reluctant to flock back onto public transport networks.

Britain has broadly tracked Israel’s path through the pandemic, locking down and reopening a few weeks behind the Middle Eastern nation.


Palestinian men getting the vaccines at the Mitar checkpoint near Hebron on March 8, 2021. Israel’s quick roll-out of its vaccine programme turned the country into a global test case on everything from real-world efficacy data to vaccine passports. PHOTO: AFP

With case numbers now low and vaccination rates high in both countries, Britain appears on course to reopen its economy fully in late June.

Nevertheless, even in Israel, many companies are yet to settle on a definitive balance between working from home and returning to the office.

Check Point Software Technologies, one of the country’s largest employers, has seen attendance double recently to about 35 per cent of its 2,400 workers at its Tel Aviv headquarters, said Ms Nirit Schneider, head of real estate and operations.

While that is still a steep drop from before the pandemic, it covers a significantly larger group of people, with most splitting their working week between home and office.

More than half the cyber security giant’s workforce is outside Israel, where Check Point has been trying to shorten contracts and swap desks for meeting rooms.

Face-to-face contact is now the main reason for people to show up to the office, Ms Schneider said.

The new need for adaptability is driving change in Israel’s commercial real estate sector.

Co-working provider Mindspace is shifting towards what it calls a “partnership” model with landlords, handling rental agreements with tenants on behalf of landlords in a bid to minimise the risk of a falling market.

“Companies don’t know what to do with their real estate strategy,” Mindspace CEO Dan Zakai said.

“That’s why we’ll see an increase in flexible contracts.”

At Classiq, Mr Minerbi understands that some of his team are still scarred by the pandemic and prefer a more tightly controlled office experience than they can get at a co-working venue.

“People don’t love crowded working areas anymore,” Mr Minerbi said.

“Even if it isn’t 100 per cent full, some of our employees want a place where they feel they can breathe.”

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