Street Style Made Me Buy This Jacket, and I Am So Not Sorry

When you envision a puffer coat from three to four years ago, what do you see? It’s functional, sure, and perhaps thrown over your ski jumpsuit on a family vacation in Vermont. It’s probably all black — it’s there to keep you warm, after all! Now, fast forward to present day, and these are the slickest jackets on the street. They come in virtually every color, and I highly doubt any other silhouette is offered in so many shades.

Just ask Kendall Jenner, who owns Aritzia’s Super Puff in cherry red, which is just one of the many, many bright hues it’s offered in. At Fall 2019 Fashion Week, we spotted styles just like this one all over the place in between shows, and, altogether, they made up the full rainbow. Now you just need to find the pot of gold, aka the single right puffer for you, and direction for how to style it. Luckily, we’re here to help out.

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