‘Shazam!’ Looks To Strike Lightning With $40M+ Opening; ‘Pet Sematary’ Eyes Mid $20M+ – Early Tracking
New Line’s Shazam! we hear is set to fly to a $40M stat when it opens on April 5, a healthy opening in the marketplace after Captain Marvel‘s $153.4M, Us‘ $40M+ start next Friday and Disney’s Dumbo on March 28 which has a wild range from $58M to $75M (from some studio analysts).
Keep in mind a few things about Shazam!: While some guys over 40 remember him from the 1970s TV series, and that nostalgia will work in his favor, the superhero isn’t largely known by millennials. Nonetheless we hear the studio has high hopes that younger audiences will discover this David F. Sandberg-directed movie. Early previews have sparked plenty of positive convo on social and Warner Bros. as we announced yesterday is holding paid previews via Fandango on March 23. If the movie wasn’t good, believe me, the studio wouldn’t be holding paid previews.
Meanwhile, Paramount’s feature reboot of Stephen King’s Pet Sematary is looking at a mid $20Ms, possibly $30M start. The Kevin Kolsch-Dennis Widmyer’s directorial is closing the SXSW film festival.
Also opening on April 5 is STX historical drama The Best of Enemies.
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