The embattled lingerie giant is attempting the most extreme brand turnaround in recent memory: an effort to redefine not just itself but also the very idea of what “sexy” is.

The VS Collective includes women famous for their achievements and not their proportions, like the soccer star and gender equality advocate Megan Rapinoe.Credit…Ryan Pfluger

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By Sapna Maheshwari and Vanessa Friedman

The Victoria’s Secret Angels, those avatars of Barbie bodies and playboy reverie, are gone. Their wings, fluttery confections of rhinestones and feathers that could weigh almost 30 pounds, are gathering dust in storage. The “Fantasy Bra,” dangling real diamonds and other gems, is no more.

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