Last night, Reebok introduced its new Alter the Icons ‘Transparency’ collection with a celebratory one-night-only ice skating event in Manhattan. 

Designed to represent our increasingly interconnected world, the collection marks a new level of experimentation for the brand, featuring a remix of their most iconic sneaker shapes through the addition of new colorways, accents, textures and materials.  

The dynamic and unexpected urban setting of Reebok’s pop-up aptly reflected the collection’s risk-taking nature. True to ‘Transparency’ theme, a custom ice rink took center stage at the event, surrounded by 360-degree video projections and frozen sculptures that helped bring the ‘Transparency’ vision to life. The event also included appearances from musicians Childish Major, Tayla Parx, and DJs Amira & Kayla, who have all partnered with the Alter the Icons campaign. 

Young and gifted skaters from Harlem Figure Skating and Harlem Youth Ice Hockey also delighted the pop-up goers with surprise on-ice performances. 

RELATED: Take a look at this sneaker round up

32 PHOTOSSneaker roundup See GallerySneaker roundup Adidas Tubular Defian Sneaker, $129.95BUY ITAPL ‘TechLoom Phantom’ Running Shoe, $165BUY ITCreative Recreation Ceroni Sneaker, $89.95BUY ITPUMA BOG Limitless Animal Sneakers, $120.00BUY ITNike RN Flyknit 2, $120.00BUY ITNike Run FlyKnit 2, $120.00BUY ITNew Balance ‘620’ Sneaker, $74.95BUY ITNike Internationalist Sneaker, $100BUY ITAir Max Thea Sneaker, $95BUY ITAdidas Tubular Shadow Sneaker, $99.95BUY ITAir Max 1 Ultra Flyknit, $180BUY ITNike Run FlyKnit 2, $120.00BUY ITBrooks Launch 4 Running Shoes, $100.00BUY ITK-Swiss Classic Sneaker, $74.95BUY ITBrooks PureFlow 6 Running Shoe, $99.95BUY ITAdidas Tubular Shadow Sneaker, $99.95BUY ITAir Max Thea Ultra Sneaker, $140BUY ITAPL ”Techloom Pro’ Running Shoe’, $160BUY ITPuma ‘Fierce Core’ High Top Sneaker, $89.95BUY ITNike Free RN 2, $100.00BUY ITNike Roshe Two Breath Sneaker, $100BUY ITAPL ‘TechLoom Phantom’ Running Shoe, $165BUY ITNike Air Zoom Flyknit, $140.00BUY ITAPL Ascend Sneakers, $200BUY ITNike Lunar Epic FlyKnit, $140BUY ITAPL Ascend Sneakers, $200BUY ITNike Air Max 2016, $190BUY ITAPL ‘Techloom Pro’ Running Shoe, $140.00BUY ITAPL ‘Ascend’ Training Shoe, $200BUY ITNew Balance 420 Sneaker, $84.95BUY ITNike ‘Air Huarache Run Ultra Mesh’, $120BUY ITAdidas UltraBoost X Sneaker, $179.95BUY ITUp Next

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The ‘Transparency’ collection consists of new takes on Reebok’s men’s, women’s, and kids’ Classic Leather, Workout Plus and Club C silhouettes. Each of these classic shoes are stripped down and overlaid with plastic uppers. Through remixing everyone’s Reebok favorites with transparent materials, the icon takes on a new dimension.

The FW19 Alter The Icons ‘Transparency’ collection is now available in stores and online at Reebok.com and across the Foot Locker family of brands including Foot Locker, Footaction and Champs Sports, both in stores and online, including Eastbay.com.

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