Tuesday, 29 Sep 2020

McDonald's faces racial discrimination suit by black franchisees

CHICAGO (BLOOMBERG) – McDonald’s Corp is the subject of a lawsuit by more than 50 black former franchisees in the US who say they were driven out of business after being pushed by the company to set up shop in crime-ridden areas and denied financial help extended to white franchisees.

The black franchisees were steered to inner-city and urban areas with low-volume sales and high security and insurance costs, and were refused favourable franchise terms because McDonald’s unfairly graded their performance, according to a copy of a complaint filed on Tuesday (Sept 1) in Chicago federal court. The complaint couldn’t immediately be verified in court records.

The 52 franchisees are seeking as much as US$5 million (S$6.78 million) in damages for each of more than 200 stores they operated. McDonald’s said in July that it would step up efforts to fight systemic racism by addressing any hiring biases, increasing the diversity of its leadership and doing more to attract diverse franchisees.

Representatives for the company did not immediately respond to a request for comment after business hours.

The Black Lives Matter movement, while initially focused on police misconduct, has also spurred a push for corporate accountability around racial equity. On Monday, California lawmakers passed a Bill to require corporations to include a minimum number of people of colour on their boards, which would be the nation’s first such law.

The fast food chain has come under fire in recent years for allegedly failing to prevent widespread sexual harassment in its restaurants and doing too little to protect its workers from Covid-19, as well as from violent customers.

The company is in a tussle with ex-CEO Steve Easterbrook as it tries to claw back US$37 million of his compensation after he was found to have allegedly carried on sexual relationships with subordinates.

“For decades, McDonald’s ruthless, one-sided bargaining steered Blacks toward the oldest, most decrepit stores in the toughest neighbourhoods routinely rejected by Whites franchisees,” lawyers for the black franchisees at Miami-based Ferraro Law Firm said in a statement.

“This severely limited opportunities for expansion and growth, and far too often set in place a chain of events – low cash flow, decreased equity, debt and bankruptcy – that led to financial ruin.”

The black franchisees’ average annual sales of US$2 million was less than McDonald’s national average revenue of US$2.7 million from 2011 to 2016 and US$2.9 million in 2019, according to the Ferraro firm.

A historic high of about 400 Black McDonald’s franchisees in 1998 has dropped to less than 200 today because of the revenue shortfall, the franchisees said in their complaint.

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