NEW YORK (NYTIMES) – The chief executive of Juul Labs, the dominant electronic cigarette company that has been the target of public and regulatory outrage over the soaring use of teenage vaping, stepped down on Wednesday (Sept 25).

The executive, Mr Kevin Burns, will be replaced by Mr K.C. Crosthwaite, an executive from Altria, the major tobacco company that owns a 35 per cent stake in Juul, the San-Francisco-based company.

Juul also said it would end one of its campaigns, “Make the Switch” which the Food and Drug Administration had criticised as an effort to portray its e-cigarettes as safer than traditional cigarettes.

The company also said it would not fight the Trump administration’s proposal to ban flavoured e-cigarettes.

This story is developing.

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