How to dress like a British Royal: Savile Row tailor to the A-listers reveals its secrets in stunning suit-making video as firm expands to NYC

• Savile Row tailor Cad & The Dandy has expanded to location in Manhattan
• Company released captivating video showing their bespoke tailoring method
• Midtown location joins two in London and one in Stockholm, Sweden 

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A British tailoring company that dresses the likes of Chris Rock, Kelsey Grammar and members of the British royal family, has released a captivating video showing their suit-making technique.

Cad & The Dandy released the video to celebrate their expansion to a new location in New York City, a decade after the company was founded in 2008 in London.

The new store in Midtown New York joins locations on Savile Row, the City of London and Stockholm, Sweden. 

The process starts with fabric selection, with a tailor walking customers through a selection of English and Italian fabrics

Measurements are taken and a master craftsman begins hand-tailoring the suit

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The new video highlights the steps Cad & The Dandy uses to make every suit to order, a process that takes about six weeks.

The process starts with fabric selection, with a tailor walking customers through a selection of English and Italian fabrics.

After measurements are taken, tailors makes up a partial suit as a kind of ‘rough draft’ for the client to try on before final adjustments to ensure a perfect fit. 

The unique step Savile Row tailors take is to fit the client with a rough cut of the suit before making final adjustments – this is what differentiates bespoke from made to measure

Cad & The Dandy’s tailors hand-cut each suit, and finishers hand-sew every buttonhole

These interim fittings are the step that makes a suit ‘bespoke,’ and are the hallmark of Savile Row tailors. 

Finally, a master craftsman finishes the garment, and finishers hand-sew every buttonhole and complete the suit.

With prices starting around $1,400 for a suit, the company’s prices run well below the traditional Savile Row tailor. 

THE ART OF BRITISH TAILORING 

Talk us through your bespoke suiting process.

We spend a lot of time selecting the right cloth and style that works for our customers. Before we even begin work on the final suit we see our clients for a fitting with a suit that is only partially made up, this allows us to refine the fit before the finished garment is made. All our suits are cut and made by master craftsmen with years of experience.

What makes a ‘Savile Row Bespoke’ suit so special?

It’s all about the fit and finish. It takes an exceptional craftsman with years of experience to create a stunningly fitting suit. We employ a team of finishers to hand sew the buttonholes and complete the suit. Finishing by hand creates a delicate, refined finish that a machine sewn suit cannot replicate.

Bespoke vs made to measure, can you explain?

With a made to measure suit the tailor will measure the customer and the next time they see the suit, it’s finished. Whereas with bespoke you’ll come in for a series of fittings where the suit is only lightly constructed and the tailor will tweak and perfect the fit before the suit is finished. It’s these tweaks that create the perfect fit, and is what Savile Row tailors are famous for. The suit will also be hand-made rather than by machines, which creates more shape and a better finish in the suit.

What’s your best advice when buying a bespoke suit?

Look for examples of suits the tailor has already made. There’s a myriad of styles available but you need to be sure that you’re working with the right tailor.

What does it take to dress like a Royal?

There’s been a surge towards overly short jackets on the high street which leaves the jacket without enough length in it. A Royal will always have their seat covered. Trousers are key: they should be cut on the waist, to create a long elegant run through the legs, have just a single crease at the front and hang completely straight at the back.

Talk to us about trends – what should we be going for?

A softer structure in tailoring is becoming increasingly popular, allowing for flexible, casual wear with sneakers and t-shirts for a more relaxed feel. Avoid extremes – overly tight trousers, too short jackets, loud clashing fabrics, ultra-skinny or too wide lapels.

Word on the street is the brand has lots of celebrity customers?

From Rock and Roll high flyers, through Hollywood A-listers to British Royalty, we’ve been honored to dress a wide range of high profile clients, a few of whom we can name; Noel Gallagher, Chris Rock, Kelsey Grammar, Toby Jones and Mike Tyndall.

What are the entry price points?

Our two piece bespoke suits start at $1400. Bespoke shirts start at $210.

Tell us something we don’t know.

The name Cad & The Dandy comes from Oscar Wilde’s play The Importance of Being Ernest. The main character was a Cad in the City – something of an old fashioned rogue – and a Dandy in the country, where he was more flamboyant. This represents both the business and casual side of the garments we make.

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