Saturday, 3 Jun 2023

Prince Harry going to Coronation to ‘top up royal connections’ – claim

Meghan Markle set to miss King’s Coronation as Harry attends

Prince Harry is likely attending the Coronation of King Charles III to “top up royal connections” as he and Meghan Markle are “practically nothing” without maintaining these, an expert has claimed. Harry and Meghan stepped down from their roles as working members of the Royal Family three years ago when they moved from the UK, but have kept the duke and duchess titles. Since then, they have looked to build their own brands, signing multimillion-pound deals with streaming giants Netflix and Spotify, while Harry released his tell-all memoir, Spare, in January.

The couple have also looked to build their Archewell brand, which includes the couple’s non-profit charitable arm, The Archewell Foundation, as well as lucrative for-profit business divisions focusing on media production.

But the recent criticism of the Royal Family in recent months has led to some experts claiming this has spectacularly backfired to the point it has severely damaged the Sussex brands.

Pauline Maclaran, Professor of Marketing and Consumer Research at Royal Holloway University in London, sent a stern warning, telling “Harry is perhaps attending the Coronation to top up his and Meghan Markle’s royal connections.

“Had they not come at all, it would have been very difficult for their brand.

“Their whole brand is based on them being royals and although they have been criticising them, they also still want to keep their royal titles, they want their children to have them and they are not saying they want to finish with royalty.

“That being said, they are practically nothing without maintaining their royal connections.”

Professor Maclaran claimed Harry and Meghan “cornered themselves into a difficult position” when deciding if they would attend the Coronation at all.

The expert claimed they “really do need to top up their royal tinsel and glamour” while explaining why Harry attending the Coronation without Meghan is the “ideal compromise”.

She continued: “They cornered themselves into quite a difficult position and this has been shown up through this Coronation invite.

“If they both go, they both risk looking very foolish if they are met with a lot of hostility and that would be very bad for their brand.

“On the other hand, if they don’t go at all, they are cutting off from the royals even though they still have their titles. They really do need to top up their royal tinsel and glamour.

“This is the ideal compromise – Harry comes and they are still reinforcing their importance in terms of him being the son of the King.

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“They are reinforcing their royal connections but limiting their reputational damage through the hostility they will face.”

Following the publication of Harry’s tell-all memoir, Spare, Professor Maclaran had warned the Sussex brand was “getting lost” after the Duke of Sussex was warned he had gone “too far” with the book.

The criticisms from the couple against the Royal Family left the marketing expert confused over their brand strategy and warned about the problems it posed in the future.

She told at the time: “Harry has gone too far with his criticisms of the Royal Family. He is certainly not going the right away about this.

“What is getting lost in all of this is the Sussex brand. What is the Sussex brand?

“We know they are not allowed to use Sussex Royal anymore so they set up the Archewell Foundation, with Archewell Productions and Archewell Audio. The deals with Netflix and Spotify tie in with all of that.

“But within all this furore and all of the discussions, all the talk is about the Sussexes, Harry and of course, the ‘Spare’, which are all sort of sub-brands that are floating around.

“You don’t hear a thing about Archewell and it seems that Archewell is getting completely lost in all of this other stuff.”

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