Monday, 26 Oct 2020

Backlash as gym advertises ’12 years of slave’ workout to mark Black History Month

PureGym has apologised after one of its branches advertised a “12 Years of Slave” workout to mark Black History Month.

The company’s Luton and Dunstable gym made a post on Facebook, saying: “Entitled ’12YearsOfSlave’ (after the epic movie) this is our workout of the month designed by @MattSimpt to celebrate black history month.

“Slavery was hard and so is this”.

Following backlash online the post was deleted, with PureGym stating that it was “wholly unacceptable” and was “not approved or endorsed by the company”.

PureGym later tweeted to say it was investigating why the post was made.

The company said: “PureGym apologises unreservedly for a post regarding Black History Month that was made today by our gym in Luton & Dunstable.

“This post was wholly unacceptable, was not approved or endorsed by the company and was removed when it was brought to our attention.

Source: Read Full Article

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