Saturday, 30 Nov 2024

Huawei hurts in Europe while it thrives at home

BEIJING (CAIXIN GLOBAL) – Huawei is doing well in China, claiming the largest share of the smartphone market in the three months ending in June. But its performance in Europe is a bit shakier, a report shows.

Huawei’s smartphone shipments in Europe plunged 16 per cent to 8.5 million units during the period, dragging the company’s market share in the area down to 18.8 per cent, 3.6 percentage points lower than the figure for the same period last year, according to new data from market analysis firm Canalys.

Canalys attributed the result to US President Donald Trump administration’s so-called Entity List, which effectively restricts Huawei from acquiring technologies from US companies. After Google said in May that it would abide by the government’s decision, Huawei users in Europe began to worry that the American tech behemoth would leave Huawei unable to offer Gmail and other apps that run on Google’s Android operating system, Canalys said. Huawei has since unveiled its own operating system, HarmonyOS.

As a result of Huawei users switching to other smartphone companies, Huawei’s major rival Samsung shipped the most phones during the second quarter in Europe at 18.3 million units, increasing the South Korean giant’s market share in the region by 6.7 percentage points year-on-year to 40.6 per cent and representing Samsung’s best performance in five years, Canalys said.

Apple was third, but notably, another Chinese company, Xiaomi, was fourth, with shipments surging 48 per cent to 4.3 million units, boosting its market share to 9.6 per cent, according to Canalys.

Xiaomi is now a “major force” in Europe, Canalys concluded, adding that as mobile operators seek alternative partners for more flexible options besides Android leaders Samsung and Huawei, Xiaomi may see more growth opportunities.

This story was originally published by Caixin Global.

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