Is the Trump campaign spending $1m a week on ads?
A leading contender for the Democratic nomination in the 2020 US presidential election has criticised advertising on social media by President Donald Trump’s campaign, noting the high levels of spending behind it.
Claim: The Trump campaign is spending $1m a week on Facebook adverts, says Senator Elizabeth Warren.
Verdict: This is true. Over the past month, the Trump campaign has been spending about $1m a week on advertising, although over the past week this spending has reduced.
The biggest spending Democratic contender, the billionaire philanthropist Tom Steyer, has spent about a quarter of this amount over the past month.
Senator Warren has also criticised Facebook for publishing adverts she says contain false information.
Many of the adverts on President Trump’s page are critical of the ongoing impeachment inquiry.
Spending transparency
Facebook now provides information about all adverts published on its platform.
It started making this information public in an effort to improve transparency.
By looking at its Ad Library you can see who paid for an ad, which page spent the money, the estimated cost and how many were placed.
Over the past 30 days, the Trump Make America Great Again (Maga) Committee paid $2.4m for ads on Donald Trump’s page and $1.3m for ads on Vice President Mike Pence’s page.
The Trump Maga committee is known as a joint fundraising committee and raises funds for Donald J Trump for President (DJTP) and the Republican National Committee (RNC).
The DJTP is dedicated to Trump’s re-election campaign.
It paid for an additional $588,000 worth of ads on President Trump’s page over this period.
That adds up to more than $4m for the month, or about $1m a week, which is the figure Senator Warren has cited.
Should all this be considered as spending on behalf of the Trump campaign?
A team of researchers at New York University include both spending by DJTP and the Trump Maga Committee on every page on which they advertise (including Mike Pence’s).
“We are computer scientists and evaluate the content based on how it appeals to social media users, and so on that basis consider those ads part of the Trump campaign,” says Laura Edelson.
If we look only at the week prior to Senator Warren’s claim, we actually see a significant drop in spending.
The Donald Trump page spent about $450,000 on ads between 6 and 12 October paid for mainly by The Trump Maga Committee, and the rest by Donald J Trump for President, Inc (about $40,000).
This is significantly short of $1m.
What about the Democrats?
Of those in the race to be the Democratic nominee for the presidency, one candidate has been outspending all others.
Tom Steyer, a billionaire philanthropist, has coughed up more than $1.5m in the last month.
He made his first showing in the Democratic debates this week.
He’s followed by Pete Buttigieg, Elizabeth Warren, Bernie Sanders and Kamala Harris.
A snapshot of top spending Democratic candidates on Facebook
14 September – 13 October 2019
Does Facebook verify the accuracy of political adverts?
Ms Warren accused Facebook of accepting ads containing false information and published her own misleading ad to make her point.
It does not send ads from politicians to its “third-party fact-checking partners for review”, Nick Clegg, Facebook’s vice-president of global affairs, said in a speech last month.
It was not Facebook’s role “to referee political debates and prevent a politician’s speech from reaching its audience”, he added.
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